Hello, I'm Emma.
Hello, I'm Emma.
Hello, I'm Emma.
Over the past 10 years, I've worked in various areas of digital design - starting in freelance graphic design for e-sports and most recently in UI/UX design for a fintech startup.
Over the past 10 years, I've worked in various areas of digital design - starting in freelance graphic design for e-sports and most recently in UI/UX design for a fintech startup.
Over the past 10 years, I've worked in various areas of digital design - starting in freelance graphic design for e-sports and most recently in UI/UX design for a fintech startup.
My focus as a designer is understanding how people use things, finding ways to make their lives easier, and leaving every product I touch in a better place than I found it.
My focus as a designer is understanding how people use things, finding ways to make their lives easier, and leaving every product I touch in a better place than I found it.
My focus as a designer is understanding how people use things, finding ways to make their lives easier, and leaving every product I touch in a better place than I found it.
My resume
My resume
My resume
My resume
Work Experience
Work Experience
Work Experience
Senior UX Designer & Design Lead
Senior UX Designer & Design Lead
Happens Sverige AB
Happens Sverige AB
Jan 2023 - Dec 2024
Jan 2023 - Dec 2024
At Happens I was the sole UI/UX designer at a fintech startup that moved fast and required the ability to be adaptable and decisive.
At Happens I was the sole UI/UX designer at a fintech startup that moved fast and required the ability to be adaptable and decisive.
Managed the design process end-to-end for the entire platform.
Designed in collaboration with developers to implement new features.
Performed quantitative and qualitative user research to improve conversion rates and user experience.
Facilitated workshops during projects.
Rebranded the business with a new logo and visual identity
Managed the design process end-to-end for the entire platform.
Designed in collaboration with developers to implement new features.
Performed quantitative and qualitative user research to improve conversion rates and user experience.
Facilitated workshops during projects.
Rebranded the business with a new logo and visual identity
Senior UX Designer
Senior UX Designer
SamMark Development AB (Doctype)
SamMark Development AB (Doctype)
May 2017 – Aug 2022
May 2017 – Aug 2022
Delivered full UI/UX design projects for clients, including Esportal.
Provided graphic design support for other active design projects.
Gave feedback to other designers through daily communication.
Delivered full UI/UX design projects for clients, including Esportal.
Provided graphic design support for other active design projects.
Gave feedback to other designers through daily communication.
Graphic & UI Designer
Graphic & UI Designer
Esportal AB
Esportal AB
July 2014 – Aug 2022
July 2014 – Aug 2022
Created all graphic content for the website such as news and tournament graphics.
Created all social media content for Twitter, Facebook and Instagram.
Designed UI in collaboration with design and development teams
Created all graphic content for the website such as news and tournament graphics.
Created all social media content for Twitter, Facebook and Instagram.
Designed UI in collaboration with design and development teams
Graphic Designer
Graphic Designer
Ninjas in Pyjamas E-sports Team
Ninjas in Pyjamas E-sports Team
2013 – 2014
2013 – 2014
Designed branding and merchandise for the team.
Designed, developed and maintained the team website.
Created graphic content for social media
Designed branding and merchandise for the team.
Designed, developed and maintained the team website.
Created graphic content for social media
Skills
Skills
Skills
Design
Design
UI/UX Design, Product design, Interaction design, Growth strategy, Wireframing, Prototyping, Design systems, AI tools,
User-centered design
UI/UX Design, Product design, Interaction design, Growth strategy, Wireframing, Prototyping, Design systems, AI tools,
User-centered design
Research
Research
Data analysis, Research reports, User insights, User interviews, Usability testing
Data analysis, Research reports, User insights, User interviews, Usability testing
Collaboration
Collaboration
Organising workshops, Facilitating design feedback, Adaptable methods,
Cross-team communication
Organising workshops, Facilitating design feedback, Adaptable methods,
Cross-team communication
Tools
Tools
Figma
AI Tools
Google Analytics
Jira & Confluence
Adobe Photoshop & Illustrator
HTML & CSS
Figma
AI Tools
Google Analytics
Jira & Confluence
Adobe Photoshop & Illustrator
HTML & CSS
What differentiates me as a designer?
What differentiates me as a designer?
What differentiates me as a designer?
What differentiates me as a designer?
Improvise. Adapt. Overcome
Improvise. Adapt. Overcome
I’ve learnt to forgo the ideal design process because every situation requires a different approach. Things change half way through. Solutions turn out to be wrong. But we learn from mistakes and we keep moving forward!
I’ve learnt to forgo the ideal design process because every situation requires a different approach. Things change half way through. Solutions turn out to be wrong. But we learn from mistakes and we keep moving forward!
Feedback is king
Feedback is king
I never shy away from asking for feedback on my work, chat with stakeholders and eagerly welcome advice. It's very difficult to hurt my feelings!
I never shy away from asking for feedback on my work, chat with stakeholders and eagerly welcome advice. It's very difficult to hurt my feelings!
Self taught & always learning
Self taught & always learning
I dropped out of a Computer Engineering degree in 2006 to pursue Graphic Design on my own instead and twenty years later I have zero regrets.
I dropped out of a Computer Engineering degree in 2006 to pursue Graphic Design on my own instead and twenty years later I have zero regrets.